MEET THE KATACULT

Accounts, Strategy, & Research

Joanne Gotladera

Senior Account Manager

The Hand-holder

Walang sinuman ang nabubuhay para sa sarili lamang.
(Jamie Rivera, Pananagutan)

Joanne is a graduate of Ateneo de Manila University with a Bachelor of Arts degree in Communications, where she was active in the Loyola Mountaineers and Collegiate Society of Advertising.

She has previously worked with One Mega Inc.’s digital team as their social media associate and sales and marketing executive, responsible for Mega brands Megastyle.ph, Inside Showbiz, and MEG. She then moved to IPG Multimedia Brands as the coordinator for the digital accounts which covered the 65th Miss Universe event. 

Shortly after, she became the project coordinator and media manager for the sports events company, Sunrise Events Inc., which spearheads all IRONMAN-brand races before joining Katapult as an Account Manager. 

Outside of work, Joanne enjoys playing sports, exploring the outdoors and baking.

Rohit Chugani

Account Manager

The Bomb

Quotes don't work unless you do

Rohit graduated with a Marketing Degree from De La Salle University in 2019, with internship experience in the fields of Finance, Tech, and Fashion.

Prior to his time in Katapult Digital, he served as the youngest representative for the HPAIR, or the Harvard Project for Asian and International Relations, held in Dubai back in 2013. It paved the way for him becoming the head for HPAIR Marketing in the Philippines, which then gave him the opportunity to represent his alma mater in the 2015 and 2018 Winter HPAIR Conferences, hosted right at the heart of Harvard University.  

Rohit is also the go-to guy for anything Global Business and Investing. He can be found happily crawling around Poblacion, or wherever the beat of the clubs take him.

David Jensen Rosario

Marketing Strategy & Analytics Specialist

Marketer. Economist. Educator

"Freedoms are not only the primary ends of development, they are also its principal means"
(Amartya Sen)

David is an economist and an educator-at-heart, finishing his undergraduate degree in Business Administration in Kalayaan College, graduating Cum Laude. He then moved on to further studies, under the Masters in Development Economics program of the University of the Philippines, School of Economics. 

He has more than twelve years combined experience covering the fields of the academe and market research. He spent 7 years as a member of the faculty of his alma mater, including taking up the responsibility as the Program Coordinator of BA Business Administration (Major in Business Economics), while running his own research consultancy. 

When he is not studying and teaching, David likes to do portrait photography, shooting music videos for his musician friends, reading, and drinking lots of coffee.

Creatives

Cheese Mendez

Content & Creatives Lead

Drama Queen

What did you just call me??

Legend has it, whenever someone hears a ringing in their ear, it means Cheese is once again, trying to sing all the parts of One Day More, somewhere in the world. 

A thespian at heart, Cheese has spent the majority of his past nine lives working on international touring productions such as The Lion King, Les Misérables, Wicked, The Sound of Music, Mamma Mia!, West Side Story, and Singin’ in the Rain. After leaving his skidmark in the business of international musicals, he decided to refocus his efforts to the local theatre scene, co-founding his own theatre company, Theatre Titas, and has recently brought dark plays to life such as Shakespeare’s Macbeth and Paul Dumol’s Ang Paglilitis kay Mang Serapio. When he isn’t busy producing plays, or sometimes directing them, he happily leads talks on musical theatre appreciation, theory, and performance. One guesses he knows a little bit about theatre. 

Haunted by his IMC degree from the University of Asia & the Pacific, his perilous travels have led him through the depths of Mount Doom and to some proficiency in the fields of Creatives, Account Management, Strategic Planning, Community Management, and Event Production. One guesses he knows a little bit about marketing.  

Cheese is an avid believer in working to live and not living to work, and is really just here for a good time, not a long time.

He is also not on speaking terms with Katapult’s web developer, Diego, so please tell him to upload this writeup if you see him. (Seen 11:14PM, March 24, 2020) 

Alexi Isabel Chingcuangco

Senior Storyteller

M.A. Arte

She's over 9000.
(Vegeta, Prince of all Saiyans)

Lexi hears music as she writes; acts through her voice; and proclaims poetry in a pitch. A voracious console gamer with a proclivity for the culinary arts, dubbing, learning foreign languages, and seeing the world through the lens of a sitcom protagonist. Naturally maingay. Appropriately madaldal. When observed under a controlled environment, this near-sighted specimen of a Tita chooses to retreat into the cozy confines of her home, indulging in activities that are neither exciting nor pleasant to the common man. Some fine examples include her  neurotic desire to clean countertops, as well as gardening small plants by the windowsill and naming them after Audrey Hepburn movie characters.

Upon viewing under a microscope, aggregate post-lab data suggests that she is in fact, composed of one-part Liz Lemon and two-parts Leslie Knope.

Mikee Lim

PR and Communications Specialist

Lady in Beige

Turn fear around. Its other face is excitement.
(Ann Shulgin)

Before becoming the resident PR and Comms Specialist, Mikee was part of the Qualitative Research Team of Nielsen Philippines where she specialized in shopper marketing behavior and psychographics. She was also the Marketing Executive for Atlantis Theatrical Entertainment Group, the Prime Theater company in the Asian Region trusted by Broadway and West End licensors. 

She was a scholar of the University of Asia and the Pacific with a Bachelor’s Degree in Integrated Marketing Communication. 

Ana Micaela Labrador

Multimedia Creator

Dedicated Cat Momma

"I wanna be the very best, like no one ever was."
(Pokémon Theme, 1999)

Mikey graduated as Magna Cum Laude from the University of the Philippines, Diliman, with a BFA in Industrial Design. After a few years of service in the furniture industry, Mikey shifted her goals towards digital creatives. With her acquired skills in graphics, illustration, and assessing the online landscape, she now revels in her role as a Multimedia Designer, embracing the challenge of solving different problems with highly creative solutions.

During her free time, Mikey also pole dances, practices as a circus aerialist, is a steady yogi, and a dedicated Fur-rent to 4 adorable puspins.

Luis Mendez

Content & Creatives Lead

Drama Queen

What did you just call me??

Legend has it, whenever someone hears a ringing in their ear, it means Cheese is once again, trying to sing all the parts of One Day More, somewhere in the world. 

A thespian at heart, Cheese has spent the majority of his past nine lives working on international touring productions such as The Lion King, Les Misérables, Wicked, The Sound of Music, Mamma Mia!, West Side Story, and Singin’ in the Rain. After leaving his skidmark in the business of international musicals, he decided to refocus his efforts to the local theatre scene, co-founding his own theatre company, Theatre Titas, and has recently brought dark plays to life such as Shakespeare’s Macbeth and Paul Dumol’s Ang Paglilitis kay Mang Serapio. When he isn’t busy producing plays, or sometimes directing them, he happily leads talks on musical theatre appreciation, theory, and performance. One guesses he knows a little bit about theatre. 

Haunted by his IMC degree from the University of Asia & the Pacific, his perilous travels have led him through the depths of Mount Doom and to some proficiency in the fields of Creatives, Account Management, Strategic Planning, Community Management, and Event Production. One guesses he knows a little bit about marketing.  

Cheese is an avid believer in working to live and not living to work, and is really just here for a good time, not a long time.

He is also not on speaking terms with Katapult’s web developer, Diego, so please tell him to upload this writeup if you see him. (Seen 11:14PM, March 24, 2020) 

Alexi Isabel Chingcuangco

Senior Storyteller

M.A. Arte

She's over 9000.
(Vegeta, Prince of all Saiyans)

Lexi hears music as she writes; acts through her voice; and proclaims poetry in a pitch. A voracious console gamer with a proclivity for the culinary arts, dubbing, learning foreign languages, and seeing the world through the lens of a sitcom protagonist. Naturally maingay. Appropriately madaldal. When observed under a controlled environment, this near-sighted specimen of a Tita chooses to retreat into the cozy confines of her home, indulging in activities that are neither exciting nor pleasant to the common man. Some fine examples include her  neurotic desire to clean countertops, as well as gardening small plants by the windowsill and naming them after Audrey Hepburn movie characters.

Upon viewing under a microscope, aggregate post-lab data suggests that she is in fact, composed of one-part Liz Lemon and two-parts Leslie Knope.

Mikee Lim

PR and Communications Specialist

Lady in Beige

Turn fear around. Its other face is excitement.
(Ann Shulgin)

Before becoming the resident PR and Comms Specialist, Mikee was part of the Qualitative Research Team of Nielsen Philippines where she specialized in shopper marketing behavior and psychographics. She was also the Marketing Executive for Atlantis Theatrical Entertainment Group, the Prime Theater company in the Asian Region trusted by Broadway and West End licensors. 

She was a scholar of the University of Asia and the Pacific with a Bachelor’s Degree in Integrated Marketing Communication. 

Ana Micaela Labrador

Multimedia Creator

Dedicated Cat Momma

"I wanna be the very best, like no one ever was."
(Pokémon Theme, 1999)

Mikey graduated as Magna Cum Laude from the University of the Philippines, Diliman, with a BFA in Industrial Design. After a few years of service in the furniture industry, Mikey shifted her goals towards digital creatives. With her acquired skills in graphics, illustration, and assessing the online landscape, she now revels in her role as a Multimedia Designer, embracing the challenge of solving different problems with highly creative solutions.

During her free time, Mikey also pole dances, practices as a circus aerialist, is a steady yogi, and a dedicated Fur-rent to 4 adorable puspins.

Media
Tech

Ed Batucan, Jr.

Performance Marketing Manager

The Hard Core

We Become what we Think About

Ed graduated from the Manila Center University, with a Bachelor of Science in Business Administration-Management (BSBA). He then obtained his Master’s degree in Business Administration from the University of Cebu. 

In the world of corporate, Ed began working in Sykes Enterprises as the team manager of operations, where he lead a team of thirty agents and managed the Top Team awarded in 2017. In Katapult Digital, Ed leads the Media & Performance team with highly-specialized skills: he is a Google Ads Certified marketer, and is also a Facebook Blueprint Course Certified marketer. 

Ed is a happily married man, and spends his time experimenting on the fine art of cooking.  

Tedd Escalona

Performance Marketing Specialist

The Medic

Never give up. When your heart becomes tired, just walk with your legs - but move on.
(Paolo Coelho)

Tedd’s journey started after graduating from the Perpetual Help College of Manila under the extremely competitive course of BS Nursing. However, he has always shown a proficiency for business and marketing as he handled his family business even before going to school. 

In 2018, he decided to finally lend his skills to the field of advertising, starting a career in IPG Mediabrands as a Media Buyer and Digital Marketing Specialist, where he was responsible for creating campaigns, running social media ads in Facebook Ads Manager, handling Search, Display, and Video ads in Google Adwords, and Programmatic Campaign Ads in Double Click. 

Tedd is fond of martial arts, particularly boxing. 

 

Gian Diego Crisanto

Web Developer, Tech & Media Specialist

Mr. Softy

Chance encounters are what keep us going.
(Haruki Murakami)

Diego graduated Cum Laude from Kalayaan College, under the course of Computer Science. His academic journey began with a love affair for technology, which he hones and practices through professional coding, developing websites, and exploring other fields of programming. 

Offline and away from the computer, Diego loves to spend his time in an analog world. He practices martial arts, specifically muay thai and boxing, as well as practicing art through casual sketching.

He wishes he could turn back time, if he could find a way, he would apologize for cheating on his first Katapult love, Creatives & Content Lead, Cheese. 

Raja Azfar Bin Raja Abdulrashid

E-commerce Senior Specialist

A Sentimentalist

Nothing in the world is so strong as a kind heart.
(Frances Hodgson Burnett)

Raja’s career portfolio is as diverse as his interests, as it usually is the driving force behind the professional paths he’s taken since his first job as a Retail Store Manager at Terrie Fashion. After this endeavor, he desired to learn something new, hence his next career move at Google as a Hardware Specialist. Inspired as he was, Raja then created his own fashion & retail business which consists of everything under-the-sun; from hand-painted batik canvas and banig bags, pre-loved clothing, perfumery, to sustainable makeup brands. However, he found his true calling in E-Commerce, finally working as a Shopify Specialist for 2 years before joining Katapult Digital as an E-Commerce Senior Specialist. 

Media

Ed Batucan, Jr.

Performance Marketing Manager

The Hard Core

We Become what we Think About

Ed graduated from the Manila Center University, with a Bachelor of Science in Business Administration-Management (BSBA). He then obtained his Master’s degree in Business Administration from the University of Cebu. 

In the world of corporate, Ed began working in Sykes Enterprises as the team manager of operations, where he lead a team of thirty agents and managed the Top Team awarded in 2017. In Katapult Digital, Ed leads the Media & Performance team with highly-specialized skills: he is a Google Ads Certified marketer, and is also a Facebook Blueprint Course Certified marketer. 

Ed is a happily married man, and spends his time experimenting on the fine art of cooking.  

Tedd Escalona

Performance Marketing Specialist

The Medic

Never give up. When your heart becomes tired, just walk with your legs - but move on.
(Paolo Coelho)

Tedd’s journey started after graduating from the Perpetual Help College of Manila under the extremely competitive course of BS Nursing. However, he has always shown a proficiency for business and marketing as he handled his family business even before going to school. 

In 2018, he decided to finally lend his skills to the field of advertising, starting a career in IPG Mediabrands as a Media Buyer and Digital Marketing Specialist, where he was responsible for creating campaigns, running social media ads in Facebook Ads Manager, handling Search, Display, and Video ads in Google Adwords, and Programmatic Campaign Ads in Double Click. 

Tedd is fond of martial arts, particularly boxing. 

 
Tech

Gian Diego Crisanto

Web Developer, Tech & Media Specialist

Mr. Softy

Chance encounters are what keep us going.
(Haruki Murakami)

Diego graduated Cum Laude from Kalayaan College, under the course of Computer Science. His academic journey began with a love affair for technology, which he hones and practices through professional coding, developing websites, and exploring other fields of programming. 

Offline and away from the computer, Diego loves to spend his time in an analog world. He practices martial arts, specifically muay thai and boxing, as well as practicing art through casual sketching.

He wishes he could turn back time, if he could find a way, he would apologize for cheating on his first Katapult love, Creatives & Content Lead, Cheese. 

Raja Azfar Bin Raja Abdulrashid

E-commerce Senior Specialist

A Sentimentalist

Nothing in the world is so strong as a kind heart.
(Frances Hodgson Burnett)

Raja’s career portfolio is as diverse as his interests, as it usually is the driving force behind the professional paths he’s taken since his first job as a Retail Store Manager at Terrie Fashion. After this endeavor, he desired to learn something new, hence his next career move at Google as a Hardware Specialist. Inspired as he was, Raja then created his own fashion & retail business which consists of everything under-the-sun; from hand-painted batik canvas and banig bags, pre-loved clothing, perfumery, to sustainable makeup brands. However, he found his true calling in E-Commerce, finally working as a Shopify Specialist for 2 years before joining Katapult Digital as an E-Commerce Senior Specialist. 

Enterprise Architects

Mike Oliver

Consultant, Application and Technology Architect, SOA Certified Architect

Mike is an expert in Infrastructure and Application Integration Architectures, bearing a certification in Service Oriented Architecture (SOA). Additionally, Mike serves as a signatory of the SOA manifesto, and has taken on several critical roles in his career including CTO for Corent Technologies and Enterprise Architect for Smart Telecoms. 

Joseph Uy

Consultant, Business Architect and ERP Subject Matter Expert

Joseph Uy is the father of ERP in the Philippines, having invented ERIC in the 90’s. He has process expertise in Finance, Warehouse, Logistics, and Procurement, and has proudly lead several ERP transformations in his career whilst taking on a vast gamut of roles including CIO, Head of Audit, and Head of Warehouse Management. 

Azel Alejan

Manager, Enterprise Architecture, TOGAF 9.1. and ArchiMate 3.0 Certified

Azel Alejan is one of the Managers for the Enterprise Architecture team, and has lead several architecture iterations from strategic ideation to project level initiatives. She is TOGAF-9 certified, and one of the very few ArchiMate 3.0 certified professionals in the Philippines.