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MEET THE KATACULTISTS

MEET OUR MOVERS & SHAKERS

Get to know the men and women leading our charge into the digital frontier

Katapult Digital Corp

James Michael Lafferty

Chairman of Katapult Digital
Speaker, Philanthropist, and Coach

James Michael Lafferty

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Francis Uy
PMP, TOGAF 9

CEO of Katapult Digital, Sinag Solutions, Founder & CEO Serial Entrepreneur Start-up Coach & Investor IT, Marketing, Technology, Enterprise Architect

Francis Uy

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Atty. Darlene Berberabe

Former PAG-IBIG CEO and
Asia CEO Awardee Finance, Government, Leadership & Operations

Atty. Darlene Berberabe

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Albet R. Buddahim, CPM

Co-founder of Katapult Digital Digital Marketing, e-Commerce, Leadership

Albet R. Buddahim, CPM

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James Michael Lafferty

Chairman of Katapult Digital
Speaker, Philanthropist, and Coach

James Michael Lafferty

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Francis Uy
PMP, TOGAF 9

CEO of Katapult Digital, Sinag Solutions, Founder & CEO Serial Entrepreneur Start-up Coach & Investor IT, Marketing, Technology, Enterprise Architect

Francis Uy

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Atty. Darlene Berberabe

Former PAG-IBIG CEO and
Asia CEO Awardee Finance, Government, Leadership & Operations

Atty. Darlene Berberabe

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Albet R. Buddahim, CPM

Co-founder of Katapult Digital Digital Marketing, e-Commerce, Leadership

Albet R. Buddahim, CPM

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Katapult Digital Pte Ltd

Quennie Go-Cua

Chairperson of Katapult Digital Singapore
BrainFit Philippines & QMD Wellness, Owner Entreprenuer, Digital Marketer

Quennie Go-Cua

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Aubrey Young

Managing Director of Katapult Digital Singapore, Co-Founder

Aubrey Young

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Quennie Go-Cua

Chairperson of Katapult Digital Singapore BrainFit Philippines & QMD Wellness, Owner Entreprenuer, Digital Marketer

Quennie Go-Cua

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Aubrey Young

Managing Director of Katapult Digital Singapore, Co-Founder

Aubrey Young

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MEET OUR CORE TEAM

One team, one dream
The happy professionals who make up the company’s heart and soul.

Pat Miranda

Senior Digital Marketing Specialist

Caffeinated Sleepyhead

The real world is much smaller than the imaginary.
(Friedrich Nietzsche)

Kylle San Agustin

Marketing Specialist

Everybody’s Baby Gurl

“I don’t chase, I attract. What is meant for me will simply find me.”

Arvin Castro

Marketing Specialist

Side Quester

Recommended by 9 out of 10 moms

Pat Miranda

Senior Digital Marketing Specialist

Caffeinated Sleepyhead

The real world is much smaller than the imaginary.
(Friedrich Nietzsche)

Kylle San Agustin

Marketing Specialist

Everybody’s Baby Gurl

“I don’t chase, I attract. What is meant for me will simply find me.”

Arvin Castro

Marketing Specialist

Side Quester

Recommended by 9 out of 10 moms

Nate Siringan

Product Manager

Food Alchemist

‘As above, so below’

Roland Espiritu

Senior Business Development Lead for Media & Creatives

Hardcore Kpop Fan

“Do one thing everyday that scares you.”

Nate Siringan

Product Manager

Food Alchemist

‘As above, so below’

Roland Espiritu

Senior Business Development Lead for Media & Creatives

Hardcore Kpop Fan

“Do one thing everyday that scares you.”

Maia Guadalupe

Manager for Creatives

The Bibliophile

There's no greater agony than bearing an untold story inside you. (Maya Angelou)

Kayce Gianan

Senior Community Management Specialist

Cha Eun Woo’s wife

Always be a first-rate version of yourself, instead of a second-rate version of somebody else.
- Judy Garland

Cam Camarista

Community Management Associate

Man (Self-titled)

"Even if it don't work out, everything's still gonna be ok" — Hit singer Johnny Splash

Esca Escolano

Senior Multimedia Specialist

Victim of Constant Shoulder Pain

Come hell or high water (Wow. Si OA? HAHA)

Maia Guadalupe

Manager for Creatives

The Bibliophile

There's no greater agony than bearing an untold story inside you. (Maya Angelou)

Kayce Gianan

Senior Community Management Associate

Cha Eun Woo’s wife

Always be a first-rate version of yourself, instead of a second-rate version of somebody else.
- Judy Garland

Cam Camarista

Community Management Associate

Man (Self-titled)

"Even if it don't work out, everything's still gonna be ok" — Hit singer Johnny Splash

Esca Escolano

Senior Multimedia Specialist

Victim of Constant Shoulder Pain

Come hell or high water (Wow. Si OA? HAHA)

Jason Lawan

Performance Marketing Manager

Otaku Extraordinaire

“Time is gold.” The right time to live your dream to reality is not tomorrow, not next week, but today.

Allodia Romblon

Senior Performance Marketing Specialist

Cat Lover

"I have no special talents. I am only passionately curious." — Albert Einstein

Eka Salazar

Senior Performance Marketing Specialist

Food Lover FURiend

“Do anything, but let it produce joy.”

Raizza Jaberina

Senior Performance Marketing Specialist

Food Budol

Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.

Gabrielle Rivera

Performance Marketing Specialist

Shopaholic

“It does not matter how slowly you go, as long as you do not stop” - Confucius

Jason Lawan

Performance Marketing Manager

Otaku Extraordinaire

“Time is gold.” The right time to live your dream to reality is not tomorrow, not next week, but today.

Allodia Romblon

Senior Performance Marketing Specialist

Cat Lover

"I have no special talents. I am only passionately curious." - Albert Einstein

Eka Salazar

Senior Performance Marketing Specialist

Food Lover FURiend

“Do anything, but let it produce joy.”

Raizza Jaberina

Senior Performance Marketing Specialist

Food Budol

Let us not become weary in doing good, for at the proper time we will reap a harvest if we do not give up.

Gabrielle Rivera

Performance Marketing Specialist

Shopaholic

“It does not matter how slowly you go, as long as you do not stop” - Confucius

Angge Paterno

Digital Analytics Associate Manager

Darling; Carat

“Plus est en vous
(there is more in you)
Tangled, S3E19

Abe Militar

Digital Analytics Associate Manager

Tech and Space Geek

“The cosmos is within us, we are made of star-stuff, we are a way for the universe to know itself.” (Carl Sagan)

Andie Tsai

Digital Analytics Associate Manager

Drawer of Art

“Have a cry, pick myself up, dust myself off, and keep going. The show must go on.” - (Bluey)

Sarah Trajano

Senior Digital Analytics Specialist

Side Hustle Enthusiast

‘Know thyself.’- Socrates

Kwan Laurel

Senior Digital Analytics Specialist

Perpetual Sufferer

Real eyes, Realize,
Real Lies red

Julia J. Santos

Digital Analytics Specialist

Nerd Of Multiple Domains

“I think effortless is overrated.” - Penny Parker

Frank S. Ram Jr.

Digital Analytics Specialist

Curious Cat

“Whatever you do, always give 100%. Unless you’re donating blood”

Anne Trinidad

Tech Manager

Dog Lover

It is never too late to be what you might have been (George Eliot)

Bri Ronquillo

Senior Tech Specialist

KDrama Addict

Life is either a daring adventure or nothing. (Helen Keller)

Lewis Domingo

Senior Tech Specialist

Retrophiliac

"I wanna be one of the greats." (Whiplash, 2014)

Angge Paterno

Digital Analytics Associate Manager

Darling; Carat

“Plus est en vous
(there is more in you)
Tangled, S3E19

Abe Militar

Digital Analytics Associate Manager

Tech and Space Geek

“The cosmos is within us, we are made of star-stuff, we are a way for the universe to know itself.” (Carl Sagan)

Andie Tsai

Digital Analytics Associate Manager

Drawer of Art

“Have a cry, pick myself up, dust myself off, and keep going. The show must go on.” - (Bluey)

Sarah Trajano

Senior Data Analytics Specialist

Side Hustle Enthusiast

‘Know thyself.’- Socrates

Robert Kwan Laurel

Senior Digital Analytics Specialist

Perpetual Sufferer

Real eyes, Realize,
Real Lies red

Julia Santos

Digital Analytics Specialist

Nerd Of Multiple Domains

“I think effortless is overrated.” - Penny Parker

Frank S. Ram Jr.

Digital Analytics Specialist

Curious Cat

“Whatever you do, always give 100%. Unless you’re donating blood”

Anne Trinidad

Tech Manager

Dog Lover

It is never too late to be what you might have been (George Eliot)

Bri Ronquillo

Senior Tech Specialist

KDrama Addict

Life is either a daring adventure or nothing. (Helen Keller)

Lewis Domingo

Senior Tech Specialist

Retrophiliac

"I wanna be one of the greats." (Whiplash, 2014)

Dith Gomez

CFO

Mother Earth

Well done is better than well said

Edith Manimtim

Finance and Admin Officer

Momster

The only way to do great work is to love what you do
- Steve Jobs

Norie Lobusta

Finance and Admin Contractor

Irongirl

You can’t do a good Job if your Job is all you do -Katie Thurmes

Dith Gomez

CFO

Mother Earth

Well done is better than well said

Edith Manimtim

Finance and Admin Officer

Momster

The only way to do great work is to love what you do
- Steve Jobs

Norie Lobusta

Finance and Admin Contractor

Irongirl

You can’t do a good Job if your Job is all you do
- Katie Thurmes

ENTERPRISE ARCHITECTS

Joseph Uy

Consultant, Business Architect and ERP Subject Matter Expert
Joseph Uy is the father of ERP in the Philippines, having invented ERIC in the 90’s. He has process expertise in Finance, Warehouse, Logistics, and Procurement, and has proudly lead several ERP transformations in his career whilst taking on a vast gamut of roles including CIO, Head of Audit, and Head of Warehouse Management.
If you’re interested in learning more about enterprise architecture, we encourage you to explore Sinag Solutions by visiting their website for comprehensive information and insights.
VISIT SINAG SOLUTIONS

The #KATACULT is constantly growing

We’re always on the lookout for more happy professionals to join our team of learners and leaders!
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James Michael Lafferty

Chairman of Katapult Digital
James Michael Lafferty is The Chief Executive Officer of Fine Hygienic Holding; and has often been described as one of the most unique and diversified CEOs in the world today. He is not only a successful CEO– but he is also an Olympic Coach. An award-winning journalist. A college professor. A world champion athlete. A philanthropist, husband, father of 6 and grandfather of 3.

James started his career with humble roots, as a youth track and field coach. Hired by Procter and Gamble in his native Cincinnati, Ohio, James was recruited from the ranks of fitness instructor to enter P&G’s esteemed “Brand Management” program. After superb business and organizational results in the US business, James was transferred into an international career that took him to North Africa, Central and Eastern Europe, The Middle East, Western Europe, Africa, and Asia.

With a marketing and general management career that spans nearly 40 years, James Michael Lafferty is among the leading global experts on business-building, marketing and branding, and organizational development, particularly in emerging markets. He has enjoyed a long and successful career building businesses and organizations across five continents for some of the world’s leading fast-moving consumer goods companies, including CEO roles within Procter and Gamble, Coca-Cola, and British American Tobacco.

James continues to coach professionally, having coached national-level athletes in his native USA as well as Nigeria, and most recently as a Coach of the Philippines Olympic Athletics team at the 2016, 2021, and 2024 Olympic Games. He is renowned for taking pole-vaulter EJ Obiena from a high schooler to a world #2 rank and a 4th place finish at the Paris Olympic Games. He also remains active as a key part of a healthy lifestyle, having run over 30 full marathons, the 2017 Philippines National Champion in Powerlifting, the 2023 World Champion in Raw Powerlifting, and recently the 2024 Asian Champion in Raw Powerlifting.

Recently, James was awarded CEO of the Year by both the Burj CEO Awards associated with the Government of Dubai, and the GCC Best Employer Awards. In addition, James was named by Daman Health as “The Wellness Visionary of 2019” and was named 4x by Forbes Magazine Middle East, most recently in 2024, as one of the top 100 CEOs.

Francis Uy

CEO of Katapult Digital, Sinag Solutions, Founder & CEO Serial Entrepreneur Start-up Coach & Investor IT, Marketing, Technology, Enterprise Architect
Francis Uy graduated cum laude from the University of the Philippines with a BS in Computer Science. He then joined Accenture, where he was responsible for Systems Development of the Philippine Internal Revenue and Iridium Billing systems.

Shortly after, he moved to Procter & Gamble Philippines, where he stayed for more than a decade, leading process and technology innovations on ITIL Problem Management, SAP Archiving, Mobile Marketing, CRM, and Consumer Database Systems.

In his last role, Francis developed the Global eCommerce architecture and system which delivers $3B in Sales for P&G today. Francis is the first certified Enterprise Architect (TOGAF9) in the Philippines, and has since founded several technology companies which offer CRM, iOT, and Consulting.

Outside of his usual work, Francis organizes and speaks for the Open Group Regional Events, and is an adviser to the Supreme Court of the Philippines on IT and Process matters.

Atty. Darlene Berberabe​

CEO of Katapult Digital, Sinag Solutions, Founder & CEO Serial Entrepreneur Start-up Coach & Investor IT, Marketing, Technology, Enterprise Architect
Atty. Lelen is a summa cum laude graduate of Philosophy from the University of the Philippines (UP) and class valedictorian of the College of Social Sciences and Philosophy in 1989. She was the first female Philosophy instructor in the same school where she taught for 10 years, and has a Masters in Philosophy. She studied law from UP college of law where she graduated salutatorian of her class in 1999. She was an associate lawyer in Baker McKenzie Manila, Philippines with specialisation on labor law.

Post-law firm, she joined Procter & Gamble Philippines (P&G) where she was a Senior Counsel and member of the Leadership Team. In 2010, she was appointed by the President of the Republic of the Philippines as the CEO of Pag-IBIG Fund, a government financial institution with 480B Php (US$9.6B) in total assets, responsible for handling the Filipino workers savings program, and implemented the government’s housing program.

Among the achievements of the Pag-IBIG Fund under her leadership include: doubling the membership from 8M to 16M, reducing the interest rates from as high of 11.5% to 5.5%, tripling the branches from 38 to 119, attaining the highest loan takeout at 57.3Billion (US$1.14B) Pesos coupled with the highest performing loans ratio of 93.49% (net of impairment loss), and obtaining an ISO 9001:2008 certification in record time.

Lelen has impressive experience in both the private and public sector, as well as an academic, a lawyer, and a chief executive officer (CEO). She has been recognised as an Outstanding CEO in Asia by the ADFIAP, Outstanding CEO in the public sector by Asia CEO, one of the Ten Outstanding Women in Nation Service in 2013, and one of the 100 Most Influential Filipino Women in 2014.

Albet R. Buddahim, CPM

Co-founder of Katapult Digital Digital Marketing, e-Commerce, Leadership
Albet Buddahim is best described as a “working student” with an avid passion for learning, no matter how long the work days are. He started his humble journey as a night-shift call-center agent while taking up his studies in the UP Diliman the morning after.

With an impressive seventeen years of work experience under his belt, Albet has led digital, marketing, sales, and E-Commerce teams from a wide range of prestigious Client-side brands namely; as the Chief Marketing Officer of L’OREAL Philippines, the Head of Digital & Business Transformation in AVON Philippines, the Digital Business Platform Leader & Digital Marketing Manager of Proctor & Gamble Asia. On the other side of the spectrum, his Agency saw him as the Chief Digital Officer of IPG Mediabrands Philippines and the Digital Director of ZenithOptimedia Philippines. Meanwhile, in digital publishing, he served as the Head of Sales & Marketing Solutions at yehey.com.

His accomplishments in growing the L’OREAL Philippines brand as Chief Marketing Officer garnered him recognition as the Digital Marketer of the Year from CMO Asia Organization in 2018. The year prior, he became the first ever winner of Mansmith & Fielders’ Young Market Master Awards for Digital Business Building, celebrating his role in IPG Mediabrands.

Besides his role as Katapult Digital’s peppy CEO, he is also happily married to his former P&G Asia officemate, Diane Bangit-Buddahim. Albet and Diane are blessed with son, five-year old Baron, and daughter, three-year old Cyrene.

Quennie Go-Cua

Chairperson of Katapult Digital Singapore
BrainFit Philippines & QMD Wellness, Owner Entreprenuer, Digital Marketer
Quennie is a graduate of De La Salle University with a Bachelor of Computer Science with Specialization in Information Technology. She was active in the La Salle Computer Society, where she was President and a member of the Student Council, where she was elected College President of the College of Computer Studies. Queenie was then awarded with a Student Leadership Award upon graduation.

After graduating, Quennie started her corporate career with Procter & Gamble Philippines (P&G) as a Systems Analyst in the Information Technology department, part of the SAP implementation and support team. Later on, she moved on to work for a B2B e-commerce portal for customers.

After five years, she transferred to the marketing department within the P&G company, looking after established brands Pampers and Whisper pads. After an impressive corporate career, the company assigned her to work in Singapore where she led the relaunch of Pampers in the late 2000s, which successfully catapulted Pampers as the number one diapers brand in the Philippines.

While in Singapore, her talents were recognized by Abbott Nutrition as a Global Innovation Manager, where she led the qualification of a five-year innovation pipeline for two major brands, including the design of mid-tier formulation across nine markets. In 2013, she was made Head of Pedriatic Marketing in the Philippines, where she gained experience in ethical marketing, led a medical sales team for pediatric nutrition, and consumer marketing.

One of her key contributions was to identify and execute a multi-million dollar margin improvement for her brands, garnering the Global President’s Award.

Afterwards, she became the Vice President of Marketing for SM Retail where she looked after Digital Marketing, Visual Merchandising, Creatives, and Media buying teams. At SM, she also sought and implemented several successful partnerships with brands to drive revenue growth and increase store traffic.

She now runs QMD Wellness, a nationwide, one-stop beauty supply distribution and wholesale company whose specialty is on salon equipment, appliances, consumable goods, and accessories.

Aubrey Young

Managing Director of Katapult Digital Singapore, Co-Founder
Aubrey is the current leader for our Singapore branch, launching Katapult Digital into bigger and better heights across the region. She is an accomplished professional with diverse experience in the fields of Marketing & Communications, Information Technology, and Project Management.

A graduate of Ateneo de Manila University with a Bachelor of Science degree in Management Information Systems, Aubrey lent her talents in impressive industries across the region. Before spearheading the Singapore office of Katapult Digital, she was the Malaysia & Singapore Brand Operations Leader for Procter & Gamble, responsible for leading the delivery planning and activation of holistic and innovative marketing campaigns relevant to the consumers in the market. Concurrently, she also led Facebook strategies and capability building for P&G in Asia, enabling stronger execution of Facebook in the different markets under her role.

She has a sharp focus on returns on investment in any business she manages and consults on. Aside from her time in P&G, Aubrey holds more than 10 years of experience as an Executive Director of AC Meridian Pte. Ltd. (Group of Companies), which owns & operates six Subway stores in Singapore, is currently the chair for the Subway Singapore Advertising board and the Finance Director of a Food Service company in Myanmar. She is also a certified Real Estate business practitioner.